No, that’s not a typo. Yes, we’re talking about 2013. The economists at the Institute for Trend Research say we’re going to have a great year in 2012, but should…

Good News! Economists with the Institute for Trend Research predict that 2012 is going to be a year of recovery and economic expansion in the US. Whew! Finally. How do…

The New Year provides a great opportunity for us to resolve to do all the things we didn’t do last year. Seriously. This year, you’re going to do it, right?…

Rally Marketing has taken the automotive analogy to a new level with the release of Drive Train, a cartoon created by Andrew Barton. In it, we compare good, clean data…

You’ve seen the commercial for the Blackberry Torch, where the boss is barking orders at his phone-distracted employees, telling each one what he or she can do on their phones.…

Webinar Information Date: November 29, 2011 Time: 2:30 PM ET Duration: 1 hour Host: Michael Cannon Cost: FREE Host Information Michael Cannon is the co-founder of Rally Marketing. In a…

Technology such as email, social media and search engine optimization have changed the way we implement marketing and sales plans; but the six-step sales process remains the same: planning, prospecting,…

It’s official. More than 92% of businesses and 70% of all Americans are on email, according to a recent study by the Pew Internet and American Life Project. So if…

When I started my sales career 25 years ago, our primary method of successfully developing leads and closing deals was cold calling. Prospects would answer phones, take the call, engage…

Email marketing has proven to be a cost effective and content rich direct marketing vehicle.  It holds the promise of sustainably developing new clients and enhancing customer loyalty.  It is…