Sell less, more sales
“You have to ask for the order.” For some sales people, that is, ironically, the most difficult part. You can talk about it, you can negotiate it, you can overcome…
Now what do I say?
Now that you are building an in-target database with emails, what are you going to say to it? The new model of marketing and communications encourages content, not sales pitches.…
SPAM Two Ways
Introduced in 1937 by Hormel Foods, more Spam® is consumed per person in Hawaii than in any other state in the United States. Almost seven million cans of Spam are…
P2P
Who can I trust with my money to make me more money? That’s the question our friend Walker McKay of Sandler Training asks. It’s a good question. Companies are made…
Being Human
As we reach out to more and more people to sell more and more stuff, can we still engage in a “relationship” with each one of those people? Because, at…
Unsubscribe already!
Part of my daily post office box routine is stopping by the trashcan before I leave the building to throw away the unwanted and unsolicited mail we receive: credit card…
Quarts of bacon grease
I had a roommate once who stored bacon grease in quart-size mason jars in the freezer. Every time we fried bacon or chicken she would pour the leftover grease into…
Are you the authority?
Let me rephrase that: You ARE the authority in your field, or else you wouldn’t be in it, right? You know how your product will make life better, or how…
Discounted Databases
I can tell it’s the New Year because we’ve been inundated with database offers for half-price lists, discounts to buy early, and incentives to share information. I’m sure you have…
5 Keys to Email Marketing
The most effective and economic way to market your business this year is email marketing. Sounds easy enough, right? You email everyone you know. You email your clients. You email…