That’s a great question. A prospect recently asked me the difference between our demand generation SaaS and a wildly popular CRM. Okay, she asked me what the difference was between…

The Lenskold Group recently published a Lead Generation Marketing Effectiveness Study that shows how marketing automation tools increase lead generation effectiveness by leaps and bounds. It also shows that an array…

This year we summered in the depths of software development of Prospecto™, our new prospecting automation platform. The world of development is an interesting place to spend a few weeks,…

I’m in the midst of a discussion on Linked In about marketing trends, and whether following what Hilton Barbour calls Bright Shiny Objects Syndrome is an effective marketing philosophy. It’s so…

As I continue to navigate the choppy waters of social media, I am struck by the dichotomy between the intended purpose and the reality of action. I thought social media…

I admit, I’m late to the game. I just came to Twitter this summer, and have been consumed by it for two months now. I’m trying to figure out the…

I’ve watched so many Olympic events this week that I’ve convinced myself that their supernatural ability and years of training are the norm. They make it look so easy! Gliding…

The phone (remember that thing that used to be plugged into the wall, that we used to talk to other people?) was the first piece of technology that allowed companies…