What to expect from a lead generation company
by Erika Cannon Erika.cannon@rallyprospecting.com A lead generation partner acts as a representative of your company, and is a partner in your prospecting efforts. But don’t expect them to deliver you…
Using Marketing Automation to Generate Leads
by Erika Cannon Erika.cannon@rallyprospecting.com The term “marketing automation” is somewhat misleading because there is nothing automatic about it. There are, in reality, several moving parts that need daily human interaction:…
Cost of using lead generation companies
by Erika Cannon Erika.cannon@rallyprospecting.com Third party lead generation can be valuable to you, especially if you don't have an inside sales team to prospect for new leads while you're working…
EASY is not always BETTER when developing new B2B business
by Erika Cannon Erika.cannon@rallyprospecting.com I hear the coffee grinder in my office this morning. That’s weird, because we have this fancy, trendy, convenient pod coffeemaker in the company kitchen. It’s…
The right time to join your buyer’s journey in B2B prospecting
by Erika Cannon Erika.cannon@rallyprospecting.com Technology purchasers are most likely to consult with industry analysts when beginning research about their next big purchase. Next, they look to web searches for information.…
4 ways to stay focused on B2B prospecting growth
by Will Rotondi will.rotondi@rallyprospecting.com At one time or another, we’ve all been guilty of procrastination. Why? Fast Company yields some insight: We’re afraid we’ll fail. We’re overwhelmed because we see the mountain…
B2B prospecting strategy? Ain’t nobody got time for that
by Will Rotondi will.rotondi@rallyprospecting.com As a culture, we hate waiting. Theme parks, the airport, the DMV, the grocery store check-out line. You name it, somebody’s queued for it. Why does…
Prospect responds after 2 years
by Will Rotondi will.rotondi@rallyprospecting.com Some sales reps I’ve spoken with are quick to ignore prospects who aren’t immediately interested in a conversation. If they don’t write back around 2-3 emails,…
Why appointment setting doesn’t work
by Erika Cannon Erika.cannon@rallyprospecting.com I recently wrote that no one has answered a cold call since 2009. I mean, have you answered a call from a number you didn’t recognize?…
How coffee affects prospecting
by Erika Cannon erika.cannon@rallyprospecting.com For many of us, coffee is life. A cup starts our day, perks us up in the middle of the day, and sometimes unwinds us after…
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