Why a little “friction” is good for your lead gen
By Will Rotondi Online dating has gone back to its non-digital roots. There’s an app now that requires you to call someone before you’re allowed to text them in order…
Don’t wait until your business is in the red to prospect
by Will Rotondi It’s easy to fall under the assumption that once you’ve kept a client for so long, you’re guaranteed to have them forever. That can be detrimental to…
Your prospects appreciate when you aren’t tailgating
by Will Rotondi It’s easy to get carried away when you prospect. When someone mentions even a remote interest in having a conversation with you about your services, you may…
Your ideal clients are within reach – if you reach farther
by Will Rotondi How far from home base do you prospect for new business? I ask because you may be among the companies out there that feel hindered by their…
You won’t get instant gratification in prospecting
by Will Rotondi People often have a hard time when it comes to waiting (regardless of what, or who, we’re waiting on). Maybe we get that notion from our technology.…
Your brain isn’t designed for prospecting
by Will Rotondi A lot of us are terrible multitaskers. I suspect that’s why email prospecting is one of those activities that gets ignored altogether. It can take up a…
“Prospecting math” will only disappoint you
by Will Rotondi Most people view prospecting the same way they do selling – i.e. I have to make x number of calls to close x number of deals to…
Prospecting feels like an exercise in failure (but doesn’t have to be)
by Will Rotondi Do you like to fail? Of course not! From a young age, you were probably taught that if you failed, or made a mistake, or didn’t do…
Will President DJT affect your business?
By Erika Cannon Erika.cannon@rallyprospecting.com This year’s – or I should say years’ – election certainly kept our country distracted for the better part of two years. The mud-slinging, the name-calling,…
Email, then call. Yes, with a phone.
by Erika Cannon Erika.cannon@rallyprospecting.com Email marketing is the most effective way to communicate with customers and prospects. It reaches them in an unobtrusive, respectful manner, and allows them to take…
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