Why no one’s finishing (or responding) to your emails
by Will Rotondi While it’s true that we’re more attached to our mobile devices than ever before, we’re also making our digital lives much too frantic. We have a tendency…
Pardon me, your code is showing
by Will Rotondi Email automation can be a great tool for you to get your message out to as many companies in the B2B market as you want. The only…
Prospecting crutches won’t help you
by Will Rotondi You hear a lot of buzzwords getting thrown around these days when it comes to technology, most of which start at the beginning of the alphabet: automated,…
Your “slow season” doesn’t really exist
by Will Rotondi School might be out for the summer if you’re a student, but teachers aren’t so fortunate. Contrary to what some may think, they still keep themselves pretty busy,…
Hello? Was it leads you’re looking for?
by Will Rotondi When I was a kid, I used to be afraid of using the telephone. While part of it had to do with the fact that I was…
Don’t spray and pray when you email
by Will Rotondi Mass email blasts are a staple for many businesses, from large corporate entities down to small Mom-and-Pop shops. They act as that friendly nudge to your followers…
How to Talk to your Potential Clients
by Will Rotondi When talking to potential clients there is a trend of trying to sell ones' product right away. Maybe the reason we’re often in a hurry is because…
That typo might get you business
by Will Rotondi I’ll be the first to admit that I’m a hypocrite when it comes to spelling errors: those that I catch I find to be eyesores, yet I…
Yes, you can get social anxiety in lead gen
by Will Rotondi You send out dozens and dozens of emails, but all you seem to get are crickets. Or, if some people do respond, it’s usually “no, thanks,” or,…
Mind your (email) language
by Will Rotondi As a culture, we love social media. Chances are that we’ll spend more cumulative hours in our day chatting to each other digitally than we ever will…
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