A referral is better than you think
by Will Rotondi Say that you find John Smith at ABC Co., and you’re positive he’s the best point of contact for a conversation about new business. You check out…
How to close your leads
by Will Rotondi Call it an argument of semantics if you want, but you can’t close your leads. In order for deals to close, you have to get someone to…
Are you armchair quarterbacking your lead gen?
by Will Rotondi Despite the damage we saw from Hurricane Irma, many thought it would be a lot worse. Nearly two weeks prior our news was inundated with coverage of…
Don’t prospect like you just hit “Reply All”
By Will Rotondi Some people like to cast a very wide net when they prospect. They’re the ones who think they can sell to anyone, and that anyone would benefit…
Your email subject lines make you credible or spammy
by Will Rotondi It’s one of the simplest parts of your email – or so you might think. Subject lines are often written off as a no-brainer to fill in…
If you want to predict more deals, start by educating your prospects
by Will Rotondi You may laugh when you come across the occasional fortune teller shop on the side of the road, but they’re there for a reason: as a society,…
You’re showing up. Why aren’t your leads?
There’s a lot to be said about you when you’re punctual or ahead of schedule. It’s even more impressive when you’re able do that when you aren’t even aware of…
Yes, your prospects can get offended. No, it’s not the end of the world.
by Will Rotondi Ever make a joke that didn’t go over well? (Of course you have, don’t fib.) Humor isn’t the only area where you have to watch what you…
How to use email marketing effectively for prospecting
by Will Rotondi There is a right and wrong way to use email marketing for prospecting. Sometimes it can be difficult to decipher what’s real when it comes to digital…
Your prospects want conversations, not advertisements
by Will Rotondi When it comes to emailing your prospects, chances are that you fall into one of two categories: either you’re really good at firing off short one-liners, or…
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