The real key (fob) to prospecting
Technology is meant to improve our experiences, and some pieces can do it so well that we actually forget that they’re there. A perfect example is the remote key fob.…
Prospects may not shake your hand, but they’ll still keep you in mind
If there’s one thing you can be thankful about when it comes to prospecting, it’s that unless they flat out tell you no, you still have a chance of new business.…
You’re talking sales when you should be showing value
The difference between value and sales is like the difference between show and tell. One will educate your prospects, the other will try to get them to buy. The problem…
Ask your leads a single question
How you write your emails can tell your leads a lot about you – assuming, that is, that you're writing style doesn’t get you trapped in their spam filters first.…
To some, your email is scary. Here’s how to avoid that.
You’ll scare less prospects if you don’t email them sales-y messages. No one wants to put their business—let alone their personal information—at risk for being hacked. It’s easy to click…
Why you should be reading your emails out loud
Reading aloud might seem silly, but it actually helps you craft stronger messages. Where your eye might catch mistakes in spelling, your ears will pick up on poor grammar or…
Change up your email “screen time”
Smartphones let us do one thing particularly well: route all of our digital correspondence through one notification and app center. However, when it comes to email, says Forbes, keep this…
Email myth: no response is a bad response
Just because someone doesn’t respond to your first email asking for a conversation, don’t lose faith. There are plenty of people who don’t answer every message they receive – not…
Leading questions can sabotage your prospecting
Want an easy way to turn your prospect off? Ask them a leading question, says Harvard Business Review. First, let’s touch on why you’re prone to use them: they’re easy…
How you can prove you aren’t spam
by Will Rotondi Email is certainly convenient to use. It’s also quick to fill up with a lot of garbage you simply want to sift through and delete. Now imagine…