The New Year provides a great opportunity for us to resolve to do all the things we didn’t do last year. Seriously. This year, you’re going to do it, right?…

Rally Marketing has taken the automotive analogy to a new level with the release of Drive Train, a cartoon created by Andrew Barton. In it, we compare good, clean data…

You’ve seen the commercial for the Blackberry Torch, where the boss is barking orders at his phone-distracted employees, telling each one what he or she can do on their phones.…

Webinar Information Date: November 29, 2011 Time: 2:30 PM ET Duration: 1 hour Host: Michael Cannon Cost: FREE Host Information Michael Cannon is the co-founder of Rally Marketing. In a…

Technology such as email, social media and search engine optimization have changed the way we implement marketing and sales plans; but the six-step sales process remains the same: planning, prospecting,…

It’s official. More than 92% of businesses and 70% of all Americans are on email, according to a recent study by the Pew Internet and American Life Project. So if…

When I started my sales career 25 years ago, our primary method of successfully developing leads and closing deals was cold calling. Prospects would answer phones, take the call, engage…

Email marketing has proven to be a cost effective and content rich direct marketing vehicle.  It holds the promise of sustainably developing new clients and enhancing customer loyalty.  It is…

You need prospect data to support your sales efforts and make your direct marketing systems go but it’s a confusing landscape of potential providers.  How do you know which sources…

“In only four days Rally doubled our database of prospects that took us four years to accumulate.  Drive Train is an amazing tool and a great value.” Russ Davis, Owner,…