What I did on my summer vacation
This year we summered in the depths of software development of Prospecto™, our new prospecting automation platform. The world of development is an interesting place to spend a few weeks,…
Are you distracted?
I’m in the midst of a discussion on Linked In about marketing trends, and whether following what Hilton Barbour calls Bright Shiny Objects Syndrome is an effective marketing philosophy. It’s so…
Feigning authenticity
As I continue to navigate the choppy waters of social media, I am struck by the dichotomy between the intended purpose and the reality of action. I thought social media…
Retweet ME!
I admit, I’m late to the game. I just came to Twitter this summer, and have been consumed by it for two months now. I’m trying to figure out the…
HBR isn’t always right
Bill Lee blogged in the Harvard Business Review that ALL traditional forms of marketing - including advertising, public relations, branding and corporate communications – is dead. He maintains the only…
I am NOT an Olympian
I’ve watched so many Olympic events this week that I’ve convinced myself that their supernatural ability and years of training are the norm. They make it look so easy! Gliding…
A flat world
The phone (remember that thing that used to be plugged into the wall, that we used to talk to other people?) was the first piece of technology that allowed companies…
3 reasons you should be email marketing
What? You don’t have an email marketing campaign yet? Here are 3 reasons you should. It’s direct. Email is delivered to a mailbox, but not the old fashioned kind. It’s…
Who qualifies a lead?
A lead qualification survey conducted this spring by MarketingSherpa clearly articulates the disconnect between sales and marketing: that each defines “qualified lead” completely differently. For example, 80% of respondents indicated…
Cat and mouse and demand generation
The Internet has provided both prospect and prospector with advantages in the sales process: as the prospector, you can now dutifully research your prospects and target with pinpoint accuracy those…
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