By Will Rotondi With all of the fancy gizmos and gadgets we’ve come to enjoy in our current age of technological achievement—super-thin laptops, monolithic smartphones made of glass, an even…

by Will Rotondi Stand out.  Be Unique.  Think Differently. Familiar phrases, aren’t they?  We hear these instructions all of the time, particularly when in sales.  How do you show that…

by Will Rotondi Wouldn’t it be a marvel to live in a science fiction world where you’d have the occasional hovercraft gracefully skim through the air above you?  Perhaps more…

by Will Rotondi When was the last time you flew the friendly skies? Do you recall the feeling of your seat, particularly in relation to those around it?  (And we’re…

From the home office in Greenville, SC 10.          Produces large database of in-profile prospects with validated email addresses 9.            Rapidly creates market awareness 8.            Cuts through the electronic noise to…

It's spring, and it’s the perfect time to think about growing new things, especially here in the sunny South. Wait – it’s not sunny where you are today? Wait a…

In the marketing stratosphere, “Content is king.” That means it’s really important. But what is it? First, I’ll start with what it isn’t: It’s not advertising copy It’s not a…

In the last blog I gave you a list of questions to answer to prepare yourself for marketing automation. Now that you have all the answers… Who are we kidding?…

Marketing automation sounds really fast. Like everything’s going to run smoothly, progress rapidly and produce results. In the end, in a perfect world, it should. But let’s back it up…

How often has that happened when you’ve made a sales call? I do wish it were a Jerry McGuire world, but most of us are thankful we’re not in a…