How to Prioritize Your Lead Generation and See Better Results
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to find and verify the right…
Yes, Email Marketing Still Works (Science Says So)
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make them. That said, there’s a lot of evidence (and our experience)…
Your “Slow Season” May No Longer Exist
In the past, it may have been tempting to simply label the holiday months as your slow season and not worry as much about your prospecting efforts. But considering how…
What’s Your Business’s Unique Value Proposition?
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially asking them high-level questions is…
How Not To Chap Off Prospects Who Clearly Didn’t Want Your Email
Not everyone is happy to receive email, even when they know it’s the marketing world we live in. And you know what? That’s okay. Think of it like you’re about…
If Third-Party Cookies Leave, Email Marketing Will Fill the Gap
Word has it that Google Chrome is saying “no more” to third-party cookies, with plans to phase them out in two years’ time. For many, says CMSWire, this may be…
The Critical Role Your Website Plays in Prospecting
When it comes to prospecting for new business, most companies focus on finding verified contacts, setting up automated email campaigns, and checking lead scores to see who’s opening and clicking…
4 Ways to Kick Your Prospecting Slump
It’s easy to fall into a prospecting slump. After all, prospecting is the least desirable, most time-consuming part about sales. There are certainly times when people think they can get…
A Picture Worth 1000 Undelivered Emails
In this day and age, who doesn’t use pictures in their digital marketing? We’ve already seen how video outlets like YouTube and TikTok have exploded, so it probably seems sensible…
Your best prospecting strategy should always include email
Regardless of the social media outlets you employ, email is still an integral part of any prospecting strategy. And before you say that email marketing is dead — we’ve heard…