So You Emailed the Same Lead Twice… And Other Prospecting Mistakes
You did it. You emailed the same lead twice, and now the cat’s out of the bag about your “personalized” outreach that you so carefully constructed. Even worse, your emails…
A note written in marker and left on a desktop keyboard says, "I Quit."
Replace the Leads You Lost From the Great Resignation
It was already difficult to prospect during the economy’s post-COVID rollercoaster. But with the Great Resignation’s 4.5 million-person churn, it’s even more likely that you’ve lost valuable leads. Here’s how…
Prospecting Content Depends on These 2 Audiences
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content for those leads — i.e.,…
“We Sell to Everyone” Does Your Prospecting a Disservice
You might be able to sell to everyone, but the more important question is: which industries benefit you the most? It’s easy these days to want to group everyone into…
How To Write a Good Prospecting Email
If you’re having trouble crafting a prospecting email, it’s probably because you’re overthinking it. We get it — you want to grab everyone’s attention immediately, secure that spot at the…
Are Your Emails Getting Noticed?
Thanks to the prevalence of smartphones, most of us are guilty of looking at our emails throughout the day, regardless of where we are. But, in spite of the fact…
Leads don’t care about what you’re selling
Leads aren’t concerned about why you’re “the best,” who you work for, or what you offer. What they do care about is what you’re able to do for them. Despite…
How to reach leads that haven’t opted-in
One important distinction between lead generation and prospecting: opt-in requests. For the former, recipients of your emails typically haven’t agreed to receive any kind of content from you. They’re starting…
What do B2B marketers want most from their digital toolset?
B2B marketers want fast answers and accurate reporting.That’s the verdict according to MarketingProfs, and it’s not difficult to understand why. In order to leverage these tools effectively, you need to…
Why sales reps avoid making calls
There are several reasons why sales reps avoid making calls. You might think most sales reps wouldn’t hesitate to talk with people they don’t know but that’s often not the…