What Are the 3 Email Secret Workarounds for Better Prospecting?
If you’ve repeatedly tried to contact new leads and no one’s writing you back, you may believe that email prospecting is a waste of time. The good news? You probably…
How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
What Is Prospecting Automation, and Why Do You Need It?
If you’re like most digital marketers, you’ve heard plenty about marketing automation. But what about prospecting automation? The difference is how each functions. Marketing automation is primarily used to send…
Prospecting Emails: How Much is Too Much?
Ever wonder if you’re sending too many prospecting emails? Or worse, not enough? Here are some ways to tell, and our suggestions for how to keep your outreach balanced.Watch Your…
How a Fractional CMO Benefits Your Prospecting
More likely than not, you know what a Chief Marketing Officer (CMO) is – but have you ever heard of a Fractional CMO? They perform functions similar to your standard…
How to Protect Your Brand When You Email Cold Leads
Do you know the risks involved when you email cold leads? If they come from a purchased list, it’s possible their information is outdated. You’re also reaching out to contacts…
How to Create Personalized Emails for Your Prospecting
You’ve probably heard this advice before: personalized emails are one of the best ways to generate more leads. But how do you know if yours are personal enough? And how…
Why Is Evergreen Content Important to Your Prospecting?
Like trees that stay perpetually verdant, evergreen content never loses its relevance. It’s also a key prospecting component because it educates and builds trust with your leads. That said, if…
Engage More Leads Through Conversational Marketing
If you want more leads to engage with your brand, you have to adopt a conversational marketing approach. The best way to do this is with email campaigns and targeted…
Want Leads to Respond? Write Shorter Emails.
If you want to improve the chances of leads responding to your outreach, try writing shorter emails. The rationale for it is pretty straightforward: people are busy, get a lot…