How Do Hard Bounces and Soft Bounces Affect Your Prospecting Emails?
If you use any kind of email automation, it’s good practice to monitor your hard bounces and soft bounces. These occur when the emails you attempt to send don’t go…
What Is Prospecting Automation, and Why Do You Need It?
If you’re like most digital marketers, you’ve heard plenty about marketing automation. But what about prospecting automation? The difference is how each functions. Marketing automation is primarily used to send…