Why you should never be comfortable in lead gen
Getting too comfortable in your lead generation often puts you at risk for losing business, because you assume you’ll always have a) your clients, b) your staff, and c) your…
Take your prospects on one adventure at a time
At the rate we’re going, we’ll probably have at least one superhero movie every year until we die. (Disclaimer: that’s not necessarily a bad thing.) One way that studios can…
Prospecting can fix common problems with marketing automation
Companies have been experimenting with marketing automation for a few years now because indications are that email is a better way to reach your ideal new business customers. Just watch…
Prospecting is easier when you measure electronic engagement
Most sales teams prospect too much or too little, because they don’t have direct feedback to tell them otherwise. You’re cold-calling and leaving voicemails, but no one returns them. You’re…
You didn’t ask to sell, but you’re more than capable
What’s the single most difficult aspect you’ve experienced when trying to sell? Was it the time you spent finding and verifying the right people to reach out to? Was it…