You’re showing up. Why aren’t your leads?
There’s a lot to be said about you when you’re punctual or ahead of schedule. It’s even more impressive when you’re able do that when you aren’t even aware of…
Yes, your prospects can get offended. No, it’s not the end of the world.
by Will Rotondi Ever make a joke that didn’t go over well? (Of course you have, don’t fib.) Humor isn’t the only area where you have to watch what you…
How to use email marketing effectively for prospecting
by Will Rotondi There is a right and wrong way to use email marketing for prospecting. Sometimes it can be difficult to decipher what’s real when it comes to digital…
Your prospects want conversations, not advertisements
by Will Rotondi When it comes to emailing your prospects, chances are that you fall into one of two categories: either you’re really good at firing off short one-liners, or…
Why no one’s finishing (or responding) to your emails
by Will Rotondi While it’s true that we’re more attached to our mobile devices than ever before, we’re also making our digital lives much too frantic. We have a tendency…
Pardon me, your code is showing
by Will Rotondi Email automation can be a great tool for you to get your message out to as many companies in the B2B market as you want. The only…