Your ideal clients are within reach – if you reach farther
by Will Rotondi How far from home base do you prospect for new business? I ask because you may be among the companies out there that feel hindered by their…
You won’t get instant gratification in prospecting
by Will Rotondi People often have a hard time when it comes to waiting (regardless of what, or who, we’re waiting on). Maybe we get that notion from our technology.…
Your brain isn’t designed for prospecting
by Will Rotondi A lot of us are terrible multitaskers. I suspect that’s why email prospecting is one of those activities that gets ignored altogether. It can take up a…
“Prospecting math” will only disappoint you
by Will Rotondi Most people view prospecting the same way they do selling – i.e. I have to make x number of calls to close x number of deals to…
Prospecting feels like an exercise in failure (but doesn’t have to be)
by Will Rotondi Do you like to fail? Of course not! From a young age, you were probably taught that if you failed, or made a mistake, or didn’t do…