Are you Linked In?
by Erika Cannon, President There are three traditional types of communication: verbal, non-verbal, written. Ahhhh… If only it were that easy. Now consider how these influence your world of prospecting,…
What’s in a name?
by Erika Cannon, President There are two components to content marketing – which are articulated in the two-word name itself: Content: it must be interesting and relevant. Your prospects should…