The Lenskold Group recently published a Lead Generation Marketing Effectiveness Study that shows how marketing automation tools increase lead generation effectiveness by leaps and bounds. It also shows that an array…

This year we summered in the depths of software development of Prospecto™, our new prospecting automation platform. The world of development is an interesting place to spend a few weeks,…

I’m in the midst of a discussion on Linked In about marketing trends, and whether following what Hilton Barbour calls Bright Shiny Objects Syndrome is an effective marketing philosophy. It’s so…