A flat world
The phone (remember that thing that used to be plugged into the wall, that we used to talk to other people?) was the first piece of technology that allowed companies…
3 reasons you should be email marketing
What? You don’t have an email marketing campaign yet? Here are 3 reasons you should. It’s direct. Email is delivered to a mailbox, but not the old fashioned kind. It’s…
Who qualifies a lead?
A lead qualification survey conducted this spring by MarketingSherpa clearly articulates the disconnect between sales and marketing: that each defines “qualified lead” completely differently. For example, 80% of respondents indicated…
Cat and mouse and demand generation
The Internet has provided both prospect and prospector with advantages in the sales process: as the prospector, you can now dutifully research your prospects and target with pinpoint accuracy those…
Ripening prospects
I enjoy a mango. But as I am not an inhabitant of South Florida - where they literally grow on trees – I do not always know when they are…